Impacting churn before it happens with Totango

May 28, 2014
Any company who has an online service, eventually experiences churn. It's important to know is that churn is a lagging indicator. By the time a customer churns, it is too late to reverse the course. Asking them if they are about to churn will not help you either. Research shows that 80% of unhappy customers won't even fill out survey to warn you before they churn. The #1 driver of customer retention is knowing how your customers use your product, to understand the value they get from it. Usage & engagement are the true leading indicators of customer health. About Totango: Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements. Leading companies use Totango to reduce churn, grow predictable revenue, and maximize customer value over time. Learn more at http://www.totango.com
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Design criteria for a customer success solution
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Impacting Customer Success with Totango
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