USE SCIENCE TO BUILD TRUSTING RELATIONSHIPS AND REDUCE CHURN

March 26, 2015
Customer Success Summit 2015 breakout session: Presented by: Ed Powers, Principal, Service Excellence Partners DESCRIPTION: All things being equal, people prefer to do business with people (and brands) they know, like and trust. This module describes how companies can systematically build stronger customer relationships throughout the customer life cycle by using the latest research in cognitive neuroscience. "Mindful" customer experience designs dramatically reduce customer churn and increase up-selling and referral revenue. KEY TAKEAWAYS: Trust is a key driver in customer loyalty, a factor that’s frequently overlooked Trust is acquired naturally through the process of reinforcement learning You can easily and systematically form bonds of trust by managing five critical moments in the customer experience; we’ll share three practical examples
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DOUBLE YOUR CUSTOMER SUCCESS TEAM IN 30 DAYS
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