Customer Success: Going Beyond the Old CRM Model

December 15, 2015
Sales, Marketing, and...Customer Success? There’s a new business function that’s growing faster than you think. Over the past few years, a new world of software has been developed to power this pivotal new department within subscription businesses -- going beyond the traditional CRM model of managing interactions with customers to focus instead on monitoring and measuring the real-time health of a customer’s experience. View this webinar presentation. Guest analyst, Kate Leggett from Forrester Research, Inc., explains why you need this new organizational role and how to make it successful at your company. After Kate presents her research and findings, Jeff Cann, Sr. Director of Client Experience at Sysomos (MarketWired) presents how they built an effective Customer Success function along with lessons learned, best practices, and results. Watch the webinar: http://customer-success-resources.totango.com/h/i/98870058-customer-success-going-beyond-the-old-crm-model
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