You Have Your Survey Data, Now What - Evan Klein
According to Gartner, 95% of enterprises globally rely on customer satisfaction surveys as an important source of customer insights. Despite the resources dedicated to Voice-of-Customer (VoC) programs, many companies struggle to fully capitalize on the feedback and generate a quantifiable return. Collecting feedback is only the first step. Numerous activities should be conducted after the survey closes to position your organization to maximize the impact of its VoC program. This includes closing the loop with customers, analyzing and interpreting the feedback, identifying and driving improvement initiatives, mobilizing promoters, and continually reinforcing the importance of customer-centricity with employees. Join Voice-of-Customer champion, Evan Klein, as he shares expert advice on how to evolve your survey program into a best-in-class, mission critical initiative – recognized across the company as a source of revenue and profit growth.