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Building an Ambassador Program - Tony Cappaert

April 8, 2016

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When we sell to enterprise customers, driving adoption and long-term user engagement is always a major focus. However, we found it was really hard to drive that adoption via webinars, email marketing, or phone calls alone. In this session, we'll walk through how we've built our our Ambassador Program: an effort to equip power users to help nurture and grow our biggest accounts. By identifying and training a handful of Ambassadors in each enterprise, we increased adoption and revenue growth by over 10% in the first 60 days.

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