What Can B2B Companies Learn From The Do-It-For-Me Economy The next big shift in business can be best summed up by four letters: DIFM. The runaway success of personal "Do-It-For-Me" services like Washio, Munchery, and Postmates are a testament to how consumer behavior has shifted dramatically for solutions to everyday problems. Because of the frictionless experience these companies provide, we reward them with repeat business. But how do you apply these experiences within a B2B environment? Companies must reinvent their customer service for the DIFM economy, and B2B companies need to deliver service that meets or sets the bar in this new world. This session will share best practices on how B2B companies can build a DIFM customer experience for today's customers and earn lifelong customers in the process.
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