Customer Self-Sufficiency: A Different Approach to Customer Success - Aaron Fulkerson
Your customer success team can help increase the organic traffic to your company's web site when customers self-serve. Content today is the nervous system for a company's buyers and customer channels. And this content already exists in many different, static forms. In this talk, you will learn how to take your static, existing product content and documentation and turn it into self serving, engaging content that drives buyer behavior and enables customer success teams to engage with these buyers at all levels of the customer journey.