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Selling Outcomes vs Software

April 12, 2016
Selling Outcomes vs. Software People want outcomes. If customers are the foundation of your organization, then ensuring multi-year relationships is imperative for recurring revenue businesses. You need to build a company -- and a team -- that is ready and equipped to win over your customers. Sell outcomes over software and the renewal just became a non-event. Speakers Sarah Austin Founder, Broad Listening Mike Ettling President, SAP SuccessFactors
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