Justifying the Investment for Customer Success Technology

September 22, 2016
Traditionally, CRM systems were designed around sales and service. In the new realities of recurring revenue business models, in which customer value spans beyond a one-time sale, enterprises are now faced with challenges of retention, upsell and optimizing the entire revenue cycle. In this webinar, Guest Speaker Kate Leggett, VP, Principal Analyst from Forrester Research and Guy Nirpaz, Totango Co-Founder & CEO and the author of “Farm Don’t Hunt - The Definitive Guide to Customer Success” discuss: - A reality in which CRM systems need to span beyond sales and service in the subscription economy - The emergence of Customer Success Technology that allows companies to focus on customers - ​Ways to optimize the entire revenue cycle Customer Success, as a model and methodology, represents an opportunity for enterprises to break down the silos of customer data and business processes. Learn how this will lead to operational improvements around customer centricity and growing recurring revenue.
Previous Presentation
Boosting Adoption with Behavior Driven Messages
Boosting Adoption with Behavior Driven Messages

From Customer Success Summit 2017 - Matt Zelen, Chief Customer Officer at Act-On Software, discusses "Boost...

Next Presentation
Simplifying the Complexities of Customer Success in the Enterprise
Simplifying the Complexities of Customer Success in the Enterprise

How do you manage customer success if your company sells multiple products into accounts? Across multiple r...