From Customer Success Summit 2017 - Matt Zelen, Chief Customer Officer at Act-On Software discusses, "Boosting Adoption with Behavior Driven Messages". Learn more about Customer Success Summit: http://customersuccesssummit.com Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success. Learn more at www.totango.com.