Customers and customer success teams will spend most of the customer lifecycle in the nurture or growth stage. Also known as the adoption stage, customer nurture begins at the point of first value and continues until the customer renews; then the process starts again.
In the nurture stage, the main goal for the customer success team is to deliver valuable engagements that help customers grow their product usage, obtain their business objectives, and continuously renew their contracts. Read this guide to learn real-life, practical nurture programs that will help you achieve those goals.
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Created by Totango:
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements. Leading companies use Totango to reduce churn, grow predictable revenue, and maximize customer value over time.