How to create a customer journey - Totango

May 28, 2014
Need to drive value to customers, for this we can create an use a customer journey, with different stages such as: - Trial Conversion - Onboarding - Build value - Expand value Key points in this process are: 1. Create and use the customer journey 2. Avoid that you are firefighting all the time 3. Use leading not lagging indicators 4. Listen, Learn, and then Engage 5. There is no one size fits all 6. Identify who is off track and take the right action About Totango: Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements. Leading companies use Totango to reduce churn, grow predictable revenue, and maximize customer value over time. Learn more at http://www.totango.com
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