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Making the Customer Journey Work - 3 Critical Processes

June 25, 2015

Do you have a defined customer journey at your company? One major step of customer acquisition and retention improvement is often found by looking inwardly. With a strong customer experience department, customer journeys can be guided to success. In this CMSWire-hosted webinar, Totango and Kapost join a panel discussion on why customer experiences should not be treated as singular events but as an ongoing journey that needs to be continuously managed. The panelists discuss 3 crucial processes that should be in place to create a successful customer journey — achieving high retention rates and strong recurring revenues.

Presenters: Riley Gibson, VP Customer Success, Kapost; Harry Hirschman, Director Customer Success, Totango; Tom Murphy, Editor, CMSWire

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