Why Customer Success and Marketing Should Swipe Right for Each Other - Customer Success Summit 2016
There are lots of ways to tell the world about what you do, what you stand for, what you offer. But there’s no better salesperson or marketer than your existing, happy customers. In this presentation, David Cantu, co-founder and CRO at HotSchedules and Mary Kay Hyde, Vice President of Marketing at HotSchedules, will explain why the relationship between customer success and marketing is so critical in leveraging the voice of the customer and provide tips and ideas for how to maximize it. About Totango: Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and driving proactive engagements. Leading companies use Totango to reduce churn, grow predictable revenue, and maximize customer value over time.