From Wall Street Financial Analyst to SaaS Leader - Jason Maynard
From Wall Street Financial Analyst to SaaS Leader: Jason Maynard on the Economics of the Recurring Revenue Business Model Maynard will discuss the power of the recurring revenue model and why customer success is at the heart of the software industry transformation. Software as a Service has become mainstream as customers can clearly see the value in eliminating the heavy upfront investment and hardware costs associated with legacy, on premise software solutions. By replacing these systems with op-ex friendly, subscription model software solutions, customers can share the economies of scale of the cloud. It’s a win-win situation as customers benefit from low upfront costs, fast time to value and a relationship that mandates that the vendor continue to earn their business. At the same time, vendors secure a steady source of recurring revenue that places a priority on successfully managing the customer lifecycle.