How to Create A Customer Journey

January 9, 2014
Need to drive value to customers, for this we can create an use a customer journey, with different stages such as: - Trial Conversion - Onboarding - Build value - Expand value Key points in this process are: 1. Create and use the customer journey 2. Avoid that you are firefighting all the time 3. Use leading not lagging indicators 4. Listen, Learn, and then Engage 5. There is no one size fits all 6. Identify who is off track and take the right action
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Impacting Trial Conversion
Impacting Trial Conversion

It’s a well-known fact that, today, customers are not responding to traditional marketing the way they used...

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